Will Growing Crop of TV Apps Engage Viewers, Advertisers?
“The point of the app is to restore a sense of being in an audience, in a group,” said Declan Caulfield.
TV drives social media more than social media drives TV, so the relationships with the networks and producers and understanding the way that the business of TV works, that’s our special sauce,” says Miller. (FAST COMPANY)
Shelly Palmer and Kenny Miller, General Manager of starling.tv discuss Social TV — a bridge that connects audiences from Social Media and Broadcast Media.
It’s the end of the laughtrack,” says Slavin. “From here on in, the laughter is genuine.. and that laughter is going to come from everywhere.
Another startup has launched [in the] social TV space, but this time it’s steered by industry heavyweights and has initial clients … and a slick interface—along with a business plan. (CONTAGIOUS)
– Contagious Magazine: Starling launches at Cannes MIPTV
